Self Portrait illustrator NINA D Studio Portrait. Swedish Artist Nina Daniels is based in Cheshire, England. Nina illustrates all her designs using watercolour on carefully selected paper.

A Scandi table set for inspiration

I’m Nina, an artist and designer based in Altrincham, Cheshire with my son Lukas, 11. I founded my homeware business in 2020 producing tableware inspired by my Swedish upbringing and family traditions. 

Prior to launching NINA D, I studied Theatre Design at Wimbledon School of Art in London followed by a successful career in luxury retail (Burberry, Asprey and De Beers) designing store layouts and window display concepts on a global platform. I left London for Worcestershire in 2008 whilst continuing my creative career on a freelance basis.

In 2019 I began creating designs for tableware drawing upon my degree in Theatre Design and diploma in Illustration. Each design is inspired by a place or a person close to my heart back home in Sweden. My personal connection is represented in my art through colours and texture, often resulting in shapes and patterns.

During my design degree, I made the decision to always create my art by hand using watercolour on carefully selected paper and I have not once tweaked my artwork with a computer. I discovered my passion in creating depth by layering to produce a striking two dimensional effect. It was important to source high quality manufacturers in order to maintain the hand created details of my work. I also take great pride knowing that the materials and process used is sustainable.

NINA D first launched with a capsule collection of placemats and coasters, before producing the designs on Swedish birch trays. To complete the range, handmade table linen in matching colours was introduced.

A few months after I started my business, I realised that my parents were the true inspiration behind NINA D. Having lived in England for twenty seven years, I recognised that setting the table for celebrations and everyday mealtimes was a comforting ritual. Mirroring my own childhood and family traditions, one of my designs is inspired by my mother to celebrate the essence of joyful occasions.

Today our daily lives have become increasingly lead by technology. It feels even more important to share mealtimes around a table together for good communication and to improve mental wellbeing.

I truly get to know my customers who often return, adding to their existing tableware range or send a gift. I am delighted to receive such wonderful reviews from my clientele, being an inspiration for table settings and providing that unique personal service.


Nina D is a Swedish Artist creating luxury tableware with her unique hand illustrated designs. Inspired by her Scandinavian upbringing and family traditions, setting the table is today shared with her son Lukas.