The Reichstag, Berlin · Set & Costume Design Project
A meeting of architecture, theatre and storytelling.
For my final degree project at Wimbledon School of Art, I spent my third and final year developing a set and costume design concept for Richard Wagner’s opera Das Rheingold, exploring how this dramatic work could be reimagined within the architectural space of Norman Foster’s Reichstag cupola in Berlin.
My fascination with architecture, space and the relationship between people and their surroundings shaped the entire project. I explored how the structure, scale and movement within the cupola could influence the staging, set design, costumes and the audience experience.
To develop my understanding of the architectural space, I contacted Norman Foster and received the technical drawings of the Reichstag cupola, which I used to build a detailed 1:50 scale model of the structure. I travelled to Berlin to walk the ramps of the completed cupola and experience the space first-hand, allowing the architecture itself to inform the creative direction of the production.
The project explored the complete theatrical environment, bringing together set design, costume, sound and lighting. Through research with technical specialists including Sony and ERCO lighting technicians, I developed an understanding of how technology, atmosphere and spatial design combine to shape a performance experience.
Through hand-drawn illustrations, costume mood boards, fabric exploration, technical drawings and model making, the project brought together architecture, performance and material storytelling. Looking back, this creative process reflects the same fascination that continues to inspire my work today — creating beautiful environments through colour, texture, composition and storytelling.
Silver Cross · Luxury Retail & Display Design Concept
A freelance design commission for heritage British brand Silver Cross, developing a luxury collection of silver baby keepsake bespoke point-of-sale concept for a premium retail environment.
The project brought together hand-painted watercolour artwork, technical drawings, jewellery props, cabinetry and display concepts, exploring how the silver collection could be presented within a luxury retail setting in London.
To bring the concept to life, I also created full-scale 3D paper models of the proposed props and display elements, building a real-scale mock-up to explore the customer experience and visual presentation in three dimensions.
The project was developed through traditional illustration, technical drawing and model-making techniques, combining product design with the spatial and visual thinking of a retail environment.
Private Cricket Event · Global Visual Merchandising & Event Design – De Beers
During my time at De Beers, I worked within the Global Marketing Team as Global Visual Merchandising Manager, creating and developing visual experiences that brought the brand to life.
One particularly memorable project was a private cricket event held at Wormsley, the renowned Buckinghamshire estate acquired by Sir Paul Getty in 1985 and home to one of England’s most beautiful cricket grounds.
Working closely with the PA to CEO Guy Leymarie, I was involved in organising the event for a select gathering of De Beers’ top clients alongside celebrity guests. The day combined cricket, hospitality and luxury brand experience within the extraordinary setting of the Wormsley estate.
I designed a collection of bespoke De Beers-branded cricket details for the occasion, including cricket balls featuring the De Beers logo, cricket bats for the children attending, and a bespoke presentation case for the prize awarded to the winning team.
The experience extended beyond the cricket itself, with guests enjoying a private lunch in the marquee and a carefully considered table setting. I was involved in the presentation of the dining environment, ensuring that the details of the day felt cohesive with the De Beers identity and the exceptional setting.
The project brought together many aspects of my role at De Beers — visual merchandising, bespoke product design, branded objects, presentation and hospitality — with a particular focus on how every detail contributes to the experience of a luxury brand.
Looking back, it remains a wonderful example of experiential design: creating not simply a collection of branded elements, but a complete environment and occasion for guests to enjoy.
